We'd love to call it journalism, but that's a tad demeaning to all the real journos we know on Fleet Street Forum.
John's had a few things published, some in the most unlikely places, sometimes under pseudonyms. He was once reincarnated as Candida Pinion, a feisty 22-year old Yale graduate in British Politics who shared with readers of Government Computing her e-mail correspondence with the Chief Executive of Barsetshire CC.
Most of our assignments are more run-of-the-mill. We're happy to consider work from publishing and PR companies, especially where a local (ie Northamptonshire) flavour is required. Our last project was a 'Living in Your Area' supplement for Yellow Pages. Well, at least we can boast of putting our words into every household in the County.
This is what we probably enjoy doing most. Webweaving requires a special blend of creative and technical skills. It's a fallacy to think you need mainly knowledge of IT to create web sites. Most of it is about understanding the needs of website owners, what sort of business they're in, who they want to impress and what they hope to get out of it. True, there are some aspects that might require Perl, Javascript or other programming expertise. We have some talented associates to call on for those. John's skill is in HTML and CSS - the language of the web - and a flare for finding the right solution to meet a client's needs. We don't pretend to be up with the top-notch professionals in the business, but we bring other skills like experience, patience and understanding.
John always wanted to own a shop. In one way, he has been part owner of a co-operative wholefoods business in Northampton. It's called Daily Bread Co-operative. John helps out there 3 days a week. That provides the sort of face-to-face human contact that gives retail its distinctive charm. But we quickly saw the potential to use the internet to reach out to customers well outside our own locality. So we now run several virtual shops, mostly in association with Daily Bread, selling herbal remedies, supplements, and music CDs. This has given us special knowledge of the sorts of issues facing web entrepreneurs who want to use the web for more than simple sales brochuring.
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